Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit the Allureva Lingerie website (the “Site”) or make a purchase from it.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data stored on your device or computer that often includes an anonymous unique identifier. For more information about cookies and how to disable them, visit: http://www.allaboutcookies.org.

  • Log Files: Track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic files that record information about how you browse the Site.

If you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we mention “personal information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you,

  • Screen our orders for potential risk or fraud, and

  • Provide you with information or advertising related to our products or services, consistent with your preferences.

We use the Device Information that we collect to help us detect potential risks and fraud (particularly your IP address) and generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your personal information with third parties to help us use your information as described above.

For example, we use Shopify to power our online store – you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information, or to protect our rights.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the educational page of the Network Advertising Initiative (NAI): http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the links below:

  • Facebook

  • Google

  • Bing

Additionally, you can opt out of some of these services through the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/.

“Do Not Track”

Please note that we do not alter our Site’s data collection and usage practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a resident of Europe, you have the right to access personal information we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the contact information below.

Additionally, we process your information if you are in Europe to fulfill contracts we might have with you (for example, if you make an order through the Site), or to pursue our legitimate business interests as described above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

SMS Marketing Terms

We use an SMS platform subject to the following terms. By opting in to our SMS marketing and notifications, you agree to these terms.

When you provide your phone number at checkout and make a purchase, register via our signup form, or enter a keyword, you consent to receive SMS messages (such as regarding your order, including abandoned cart reminders) and marketing offers. Consent is not a condition of purchase.

Your phone number, name, and purchase details are shared with our SMS platform SMSBump Inc., an EU-based company located in Sofia, Bulgaria. This information is used to send you targeted marketing messages and notifications. When sending SMS messages, your phone number will be shared with an SMS provider to ensure delivery.

If you no longer wish to receive marketing SMS messages and notifications, reply STOP to any message or use the unsubscribe link included in each message. Other methods of opting out, such as using other words or requests, will not be valid. Message and data rates may apply.

For questions, reply HELP to the number you receive messages from or contact us directly.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you request that we delete this information.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under 18 years of age.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: info@allureva-lingerie.com