Maximum Flexibility
Comfortable fit with a luxurious feel, with an emphasis on durability.
Wrinkle-Free
No more ironing: simply machine wash, hang up and you're done.
Breathable & Quick-Drying
Soft and fresh all day long.
Some lingerie is for special occasions. Juliet is for when you realize every day you choose yourself is a special occasion. Soft florals that don't apologize for being feminine. Underwire that actually knows what it's doing. And the kind of everyday luxury that makes putting on pants feel optional.

Florals That Don't Scream "Garden Party"
Modern embroidery meets romantic details in the sweet spot between "too cute" and "trying too hard." These aren't your mom's flower patterns—they're delicate enough to feel special, bold enough to photograph well, and sophisticated enough to make you feel like the main character in your own life.
Underwire Engineering for Humans
Finally, someone designed a bra by asking actual women what they wanted. Lift without the push-up theater. Support without the medieval torture device feeling. Structure that works with your body instead of fighting it. Revolutionary concept, we know.
Polyester That Doesn't Feel Like Polyester
Soft-touch fabric technology means you get the durability of synthetic with the feel of natural fibers. Translation: it won't fall apart after three washes, but it also won't feel like you're wearing a plastic bag. The everyday luxury your underwear drawer has been missing.

Matching Set Psychology: Coordinates that make you feel like you have your life together (even when you definitely don't)
All-Body Friendly: Designed for real women with real curves, not mannequins with impossible proportions
Coffee-to-Cocktails Versatile: Comfortable enough for work, special enough for date night, supportive enough for both
Investment-Grade Quality: Built to last longer than your current relationship status
FREE SHIPPING: Because Life's Too Short for Shipping Fees
Someday is today. Your Tuesday morning is just as important as Saturday night. Get Juliet and start treating everyday you like the luxury experience it should be.
Because you deserve florals on a Wednesday.
We understand the importance of privacy when it comes to your orders. That's why all Allureva Lingerie packages are shipped in discreet packaging, with no indication of the contents inside.
How should you wash this set? This piece should be hand washed and hang-dried only.
Can you tumble dry this set? This set should be hang-dried only. Do not dry clean or tumble dry.
All orders will be dispatched within 1–3 days, and you'll receive a track number to follow your package every step of the way.
Shipping is FREE for all orders during our Anniversary Sale.
UPDATE: Due to an exceptionally high volume of orders, our shipping times may be delayed by 3-5 working days beyond our usual lead times. We're working hard to get your order to you as quickly as possible and appreciate your understanding during this busy period.
Not satisfied with your purchase? You can return or exchange your items within 30 days of delivery.
Ordered the wrong size? We offer FREE size exchanges. Just reach out to our support team at info@allureva-lingerie.com with a photo of the defect, so we can assist you as quickly as possible.
Worn by Sarah, Emily and over 50,000 women who dared to feel sexy again.








Maximum Flexibility
Comfortable fit with a luxurious feel, with an emphasis on durability.
Wrinkle-Free
No more ironing: simply machine wash, hang up and you're done.
Breathable & Quick-Drying
Soft and fresh all day long.
We deliver with DHL Express & FedEX, for the fastest & The most reliable service. Free shipping on all orders, all packages are tracked and insured.
Klarna offers you additional flexibility when paying for your order, as you can pay within 30 days. Try your item first and then decide if you want to keep it.
Not Satisfied? No problem! You can return or exchange your purchase at any time. We offer a 30-day return or exchange policy If for any reason you are dissatisfied with your order.